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our strategy

Netlab (Network Laboratory) is the wide-profile Russian distributor:

  • Sells your products (sells your brand’s products)
  • Broadcasts your activity to the channel (promo actions, rebate program (scheme), arrangements and education)
  • Promotes your brands to the Moscow and Russia "B2B" channels

Netlab target clientele - saverage and small reseller companies. Allocation of the distributing facilities

  • 50% - Moscow city and Moscow Region
  • 50% - Russian regions.

The basic regions of Netlab's deliveries are Central, Privoljsky (Volga), Siberian and Far-Eastern, Ural and Southern regions. We keep on expand Netlab's dealer net and our region’s sales share increases steadily.

There is a creation of regional representative offices in our plans for 2007.

Client base: (contains) more then 1 500 dealers in all regions.

OUR CLIENTS:

  • wholesale resellers,
  • local PC adjusters (installers),
  • corporate clients,
  • retailing companies,
  • network integrators, decision providers.

Regional distribution of sales:

The Netlab's Commodity Portfolio Distribution.
Being the wide-profile distributor, Netlab (Network Laboratory) constantly analyses the market and our experts form the assortment in accordance with clients' requirements.

The structure of the Netlab's sales office represents "three blocks":
Moscow and Moscow Region (clients) accounts department, a regional accounts department (three managers and a leader for each region) and a new business development - the active sales block and the active brand promotion block (ten persons). Filiations fifty persons are involved in selling process.

We know how to sell.

The Price Policy.
Netlab follows the pricing policy recommended by vendors and presents "player by rule".
It is convenient to work with us.

The Commodity Portfolio Expansion.
Not for the first year Netlab offers a broad assortment that is accessible at the warehouse. With the help of our vendors and providers, we are going to keep and consolidate positions of the assortment leader.
We are an assortment leader.

The comparison of Netlab's assortment with a number of competitors.

Development and modernization.
"Delivery to regions" service: expansion of geography of delivery and number of contracts with transport agents. The internal infrastructure of Netlab is ready for continuation of sales increase in 2007 with profitability preservation and service quality level index.
We increase approximately by 60 % a year.

Netlab's marketing activity.

    Directions of activities (Company profile):
  1. Actions
    • actions B2B
    • actions B2C
    • manager stimulation actions
  2. Conferences
    • regional conferences
    • annual dealer conferences
  3. Mass media
    • placement of advertisement in mass media, PR (Public Relations), testings
    • placement in topical Internet-sites, PR (Public Relations), testings

We transmit vendor's values to our sales range.

You can:

  • broadcast your actions by the netlab.ru site
  • provide our partners with your POS-materials
  • participate in Netlab's actions and conferences
  • initiate joint press conferences

You may take part in a project "Authorization of Netlab's dealers".

 







  
  
  
  
   
 
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